Master thesis search engine optimization

Similarly, 15 unique queries were also selected from the second set giving a total of 30 queries overall. A document will be deemed more relevant: Search engines are more intelligent now and they seek this unique value where social shares, links, all the other positive associations and branding come together to create all the right signals to propel the website to the top Fishkin, The other factors Google now measures are divided into the following groups as presented on Table 2. essay writers wanted review Are keywords the only factor to rank a website?

Summary of Tools Analysis 4. For example a search done on www. do my coursework resumes Total Links — which is the number of all links to the URL including internal, external, followed and not followed. The difficult part is to determine the effectiveness of the answer or the relevance of the search result. The term Search Engine Optimization SEO can be used to describe a diverse set of activities that can be performed to increase the number of desired visitors to a website via search engines Couzin et al.

On the search term itself a search engine will determine if the word being searched appears in document constantly and where it occurs e. Structure — Do pages use structured data? It is now known that keyword is just one of the factor search engines look for in a document with the other major factors being the age of the document search engines presume the older the document the more validity it possess and the number of inbound links again, search engines presume the more incoming links or references made towards the document the more authority it possess.

Master thesis search engine optimization custom essay toronto kickstand 2018

Since Google was used as a benchmark, retrieved hits from Yahoo, Bing, Yahoo Kids and Ask Kids were compared with the top five hits from Google and the overlap in hits were calculated. To determine if the results of a search are relevant to a query a computer must decide on the following Witten et al. Master thesis search engine optimization Page Rank algorithm ii.

Objective of study The objective of this research hereby is to determine how much keywords affect search engine results. Early reports about SEO looked at search engine algorithms and how the various search engines ranked search results. Master thesis search engine optimization Query Dependent Ranking algorithm, xi.

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Many a times the information returned is not relevant or not the intended search material. When people started to realize that search engines were measuring often occurring keywords words which are key to a document , they knew that if they put in more keywords in a document this would make the document easier to find. write my term paper hours Once an ordered list has been created it will be easy and fast for a computer to scan through them.

Search engines like Google earn from advertising which are discreetly inserted into search engine results pages or SERPs. This would enable the search engine to use a list based on the rankings to present the search results to the searcher with the highest ranked webpage being shown first and followed by the other webpages with lower ranks in succession. professional personal statement writers appearing Similarly, 15 unique queries were also selected from the second set giving a total of 30 queries overall. The average keyword count for the first ten pages was then used to score for the search engine. Objective of Study 1.

Publish now - it's free. As an example, in Figure 2. research thesis on photojournalism Similarly, 15 unique queries were also selected from the second set giving a total of 30 queries overall. In the world of search engines popularity and relevancy of a website are two different things.

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Related Research Geetha, S. Marken- und Wettbewerbsrechte bei Suchmaschinenoptimierung und Sear Another challenge which will affect the results is server redundancies. Master thesis search engine optimization All the important information in a website has to be properly located and especially the keywords need to be located in the following areas: As it is, many search engines nowadays do not depend on keywords alone to measure the relevancy of their results.

Google changed all that with the introduction of PageRank then and created an earthquake in the world of search engines which left few survivors in its wake. Although this was done in the past search engines are now smarter and this is one reason why keyword count are no longer the major factor in ranking a website. Master thesis search engine optimization Based on their findings that page level keywords are one of the most critical factors in determining search engine ranking, they did a research by using various queries submitted to the three search engines and created a database for the results. Summary of Findings 5.

Accuracy of Search Engines To determine if the results of a search are relevant to a query a computer must decide on the following Witten et al. A site may be popular but may not be relevant for a search. Master thesis search engine optimization Since Google is now the preferred search engine it will be used as the search engine for study. This has created a demand for search engine optimization companies which cater towards individuals and companies hoping to get their website listed on the first page of Google but not knowing how to. As an example, in Figure 2.


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